The FACEatelier woman
Beauty is in the eye of the beholder
At FACEatelier, you are your beauty icon. We believe that being beautiful is all about being the best that you can be. FACEatelier refuses to present an image of how we think a woman should look. Instead, we strive to provide you with sophisticated and versatile makeup that helps you look and feel beautiful. FACEatelier is makeup that simply works. And works simply.
Who is the FACEatelier woman? It is anyone who wants to look and feel her best, and knows that makeup is one of the many tools that women have to accomplish that goal. It is someone who more often than not, wants to start the day by putting her best face forward. Looking good is the best revenge against the trials and tribulations, large and small, that women face every day.
The founder of FACEatelier, Debbie Bondar, herself fifty years old and the mother of two grown daughters, is committed to helping women of all ages realize that there is nothing wrong with them as they are. Rather than trying to defy their reality, she urges women to embrace it.
Look good, feel good, be kind to yourself, and celebrate who you are. The ideal FACEatelier woman is you.
Focus
FACEatelier believes in sophisticated, versatile makeup that simply works. And works simply.
FACEatelier believes that the customer should be in control. That's why FACEatelier has Zero Plus and Zero Minus, which allow you to easily adjust your foundation shade. And eye shadows are sold individually with drop-in palettes available separately.
FACEatelier believes that brushes and other tools should be developed for maximum ease of use, without sacrificing performance.
FACEatelier believes in product – not packaging, as reflected in prices that are substantially lower than lines of similar quality.
FACEatelier believes in the ‘five-minute make-over’, as that is four minutes more than most women wish to spend on their makeup in the morning.
FACEatelier believes that woman should be able to simply look their best...
